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Williams & Johnson Coffee Co.


Regular price £11.00 £0.00

      Bergamot and jasmine
      Ethiopia, Keffa Zone
     Fully washed and dried on raised beds
       1814 metres above sea level
      Heirloom (Local Landraces & JARC 74 selections)
      Various smallholder farmers. Organic practice although not certified.



This exceptional fully washed coffee was grown by smallholder farmers living around the Kebele (town) of Bonga in Keffa Zone, SNNPR Region. The coffee is collected from farmers by Home Land Organic Coffee Agro Industry PLC, who processes the coffee, before being sold to Primrose S.P PLC via the Ethiopian Coffee Exchange (ECX).

The Zone of Keffa is deeply tied to the history of coffee. Named after the former ‘Kingdom of Kaffa’ (located in the same region), Keffa is thought to be the original birthplace of all Arabica coffee produced around the world today. This is highlighted in the etymology of the word, as ‘Kaffa’ is thought to be from the Arabic word ‘qahwah’, meaning "a drink from berries". The English word "coffee", is also believed to be derived from the same root. At first glance, Keffa’s hills look thickly forested -but in fact, it is a heavily populated region and the hills are dotted with many dwellings and villages’. This is in part due to theMinistry of Agriculture and Rural Development’s 2004 voluntary resettlement programme. The project saw around 7800 families moved from overpopulated areas to less populated Woreda’s, such as Gimbo, Keffa.

Around 85 percent of Ethiopians still live rurally and make a living from agriculture; each family usually lives in a modest home (often a single round mud hut) and farms their own plot of land, where they grow both cash crops and food for their own consumption. In Keffa, coffee is one of the main cash crops, often known as ‘garden coffee’ –covering from half a hectare to 1.5 hectares (the latter is considered big). This is usually planted alongside a second cash crop –often a large-leafed tree used in making roofs for (and also shade provider for the coffee) known as 'false banana' (Enset). This looks like a banana tree but isn't -instead its thick stem is used to produce both a nutritious flour and a fermented paste that are staple ingredients (particularly across southern Ethiopia). Other subsistence crops planted include; sweet potato, papaya and avocado.

Income from coffee is important but minimal for most farmers due to the small size of their farms. As such, inputs are minimal –most coffee grown in the region is 100% organic, though not certified, as farmers simply don’t have the money to apply chemical fertilisers, pesticides or herbicides. Primrose ensures that there are agricultural officers who work closely with each farmer to ensure the fertility of the farmland. In fact, soon the wet mill and surrounding farmers will also be RFA and UTZ certified.

Farmers in the region are susceptible to a number of challenges, namely; an ageing generation of coffee trees, negative effects of climate change and fluctuations in the coffee market price. Climate change, in particular, is having difficult repercussions, as fluctuating season’s effects harvesting, as well as unexpected rains, increasing the length of the drying process. Fortunately, local initiatives are attempting to combat these problems. Working with agricultural development agents, farmers in the region are finding new support to help combat climate change as well as plant new coffee and shade trees, helping to improve the sustainable production of coffee in the area, as well as support the local ecosystem.

Regarding market price fluctuations, stakeholder organisations are working to pay a fair price to farmers for their coffee production. Primrose pay more than the market price for a kilogram of red cherry, and those farmers that bring quality red cherry are paid a cash incentive, ensuring higher-than-average overall quality. 

There is only one main harvest a year in Ethiopia -this usually takes place in November and December across all of the country's growing regions. There are, on average, 4 passes made during the harvest period, and, in regions that produce both washed and naturals, the last pass is used for the natural coffee.

Coffee is selectively hand-picked before being delivered to the mill collection points, usually within 7 km of the producer’s homes. Here, lots are separated by quality, producer and date of production. At the mill, the cherry is floated and sorted, separate out any overripe, under-ripe or damaged bean.

Once separated, the coffee is mechanically pulped. Washed coffees are generally pulped on the same day that they are picked (usually in the evening/night) and sorted into three grades by weight (heavy, medium and floaters). Next, the cherry is placed into a concrete tank, where it will ferment for between 48 to 72 hours. Once the fermentation is complete, the coffee is washed via grading channel, separating the coffee by quality as well as removing any remaining mucilage.

The beans are next delivered to raised beds to dry. Here, they are hand-sorted, usually by women, before being thinly spread to dry. Beans are regularly turned over the course of several weeks, or until it reaches 12% humidity according to the moisture metre. Finally, the coffee is transported to Primrose's dry mill and warehouse in Addis Ababa city. Here coffee is dry milled, removing; foreign material, remaining parchment, and defected beans, ready for export.

Varieties of coffee grown here are traditionally referred to as ‘heirloom’ by exporters –a catchall terminology which often masks the wide assortment of varieties that may be present within various regions...even, within farms. It is thought that there may be up to ten thousand naturally occurring varieties in the wild. Many of these varieties will have been developed originally by Ethiopia’s Jimma Agricultural Research Centre (JARC), which, since the late 1960s, has worked to develop resistant and tasty varieties for the Ethiopian coffee industry and also to provide the agricultural extension training needed to cultivate them. The dual factors of Ethiopian Commodity Exchange (ECX) forced anonymisation of lots (see below) combined with the relatively low awareness of formal variety names outside Ethiopia has meant that the JARC’s work has historically been under-recognised by specialty importers and roasters, but a new book issued by Counter Culture Coffee in the USA (2018/19) has drawn new attention to the topic, and rightly so.

It is important to note that varieties in Ethiopia fall within two main groups –regional or local landraces (of which there are at least 130, 33 of which would hail from the Southern growing regions) or JARC varieties. Most farmers have a mix of both the improved and the indigenous landrace varieties (inherited from parents and grandparents) on their farms.

Our recognition of these processes as an industry, admittedly, lags behind. It still remains difficult to get information from mills and exporters regarding the exact varieties that go into various lots. Mercanta will continue to work with our partners in Ethiopia on this important issue, and we hope that in the coming year we will be able to provide more detailed information on the distinct varieties being grown by the farmers contributing to our Ethiopian lots.


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