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Williams & Johnson Coffee Co.


Regular price £11.00 £0.00

      Purple grape and floral
      Ethiopia - Guji, Uraga Gomoro Kabele

     Natural process

       2200 - 2300 metres above sea level
      Heirloom (Local Landraces & JARC 74 selections)
      Various smallholder farmers. Organic practice although not certified.



This exceptional Natural Processcoffee was dry milled and exported by Primrose, PLC. The coffee was grown by smallholder farmers living around the kebele(town) of Gomoro in the Oromia Region.

Most contributing farmers own less than a hectare of land, and they grow coffee simply as a backyard cash crop. Coffee will usually be interspersed with other subsistence crops, such as sweet potato, mangos and avocados, but there are no other primary cash crops grown in the region.

Our partner, Primrose S.P. PLC, is a stakeholder in the supplier washing stationand works directly with them to control for quality and cultural practices on the farm.Income from coffee is important but minimal for most farmers due to the small size of their farms. As such, inputs are minimal most coffee grown in the region is 100% organic, though not certified, as farmers simply don’t have the money to apply chemical fertilisers, pesticides or herbicides. Primrose ensures that there are agricultural officerswho work closely with each farmerto ensure the fertility of the farm land.In fact, soon the wet mill and surrounding farmers will also be RFA and UTZ certified.

Farmers in the region are susceptible to a number of challenges, namely; an aging generation of coffee trees, negative effects from climate change and fluctuations in the coffee market price. Climate change in particular is having difficult repercussions, as fluctuating season’s effects harvesting, as well as unexpected rains increasing the length of the drying process. Fortunately, local initiatives are attempting to combat these problems. Working with agricultural development agents, farmers in the region are finding new support to help combat climate change as well as plant new coffee trees, helping to improve the sustainable production of coffee in the area.

Regarding market price fluctuations, stakeholder organisations are working to pay fair price to farmers for their coffee production. Primrose pays more than the market price for a kilogram of red cherry, and those farmers that bring quality red cherry are paid a cash incentive, ensuring higher-than-average overall quality.

Coffee is selectively hand-picked before being delivered to the mill collection points, usually within 5km of the producer’s homes. At least once a day, the collected coffee cherry is delivered to the mill, where it is floated and then placed on raised beds, to be dried as well as sorted by hand. Great care is taken upon delivery to separate out any overripe, under ripe or damaged bean. Once sorted, the cherry will remain on the beds foraround 15 to 20 days; until the cherry has reached the ideal moisture content. Next, the dried cherry will be milled in this case at Guji Uraga, before being transported to Primroses dry mill and warehouse in Addis Ababa city. Here coffee is often milled again to remove foreign material, remaining parchment, and defected beans; ready for export.


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